Swings: The Coca Cola Campaign

In 2012 I collaborated with with Coca Cola for an international ad campaign. We filmed in Buenos Aires, hanging swings around the city. The aim of the campaign is to showcase real people from around the world who perform “Random Acts of Kindness.” It was directed by Henry Alex Rubin, who directed the Oscar nominated (Best Documentary) Murderball, and was filmed over the course of about six months in as many countries. The ads were translated into dozens of languages, adapted to include regional collaborators, and ran for two years through Asia, Latin America, Africa and Europe.


My profile piece:

Here’s English language version of the commercial:


Original Spanish version:


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